Direct bookings connected to your PMS
Hotel booking engine and Google
Turn your hotel website into a direct booking channel.
Zotel’s hotel booking engine lets guests choose stay dates, view available rooms and rates, and make a reservation through your hotel’s own booking journey. Google connectivity brings your direct booking offer into Google’s hotel search experience when eligible.
Google Free Booking Links and optional Hotel Ads
AI guest chat and direct-rate automation options
Verified partner listing
Listed in Google’s hotel connectivity directory.
Google’s official connectivity-partner directory lists Zotel AI and links to Zotel.ai. Connectivity partners help hotels send their rates to Google for Free Booking Links and Hotel Ads.
Verify Zotel AI in Google’s directoryDirect reservations
From room search to a booking your team can manage.
Your website tells the property’s story. The booking engine handles the room search and reservation journey, while the PMS helps your team manage the stay.
Core capabilities
Dates, rooms and rates
Guests select stay dates and occupancy, then explore the room options and rates available for their search.
Guest details and booking
Collect the information needed for a reservation within the hotel’s direct booking flow.
Payment options
Offer the payment methods configured for your property. Payment collection follows the property’s booking setup and policies.
Connected hotel operations
Manage the resulting reservation in Zotel alongside the bookings handled by your front-desk team.
Who this suits
Hotels taking reservations through their own website
Properties connecting direct booking offers to Google
Teams bringing direct and OTA bookings into one system
AI and automation for direct bookings
Help guests move from a question to a direct booking.
Answer booking questions, offer relevant extras and follow up on incomplete reservations.
AI website chatbot
The Elite chatbot answers questions about your property, checks availability for requested dates and opens the booking form. The guest completes the reservation and payment.
Automated direct-booking offers
When enabled, compare OTA prices on Google Hotels with your direct rate and create eligible discounts under configured pricing rules. The automation can remove its discount when your direct rate is already lower.
Add-on upsells
Offer your property’s configured extras during direct booking, so guests can add more to their stay. Included in Elite.
Incomplete-booking follow-up
Follow up on eligible incomplete bookings with optional recovery messages. Property activation, templates and messaging charges apply.
Google connectivity
Let guests book your hotel directly from Google.
Zotel supplies your rates and availability to Google so eligible properties can show a link to their own booking engine.
Show a direct booking option
Let guests compare your direct offer alongside other booking options in Google’s hotel search.
Bring guests to your booking engine
Guests who select your direct link continue to your booking engine to choose their stay and make a reservation.
Your questions
Hotel booking engine and Google: common questions
Can my hotel use Google Free Booking Links without running ads?
Yes. Eligible properties can use Google Free Booking Links without a Hotel Ads campaign. Google does not charge for placement or engagement with those links. Hotel Ads are paid placements with a separate budget; software, connectivity and payment-processing fees are separate.
What can Zotel’s AI chatbot do during a booking?
The Elite website chatbot can answer property questions, check room availability for requested dates and open the booking form. The guest completes the reservation and payment. The chatbot needs to be activated for the property.
How does Zotel automate direct-booking discounts?
When enabled, Zotel compares available OTA prices on Google Hotels with booking-engine prices and manages eligible direct discounts under configured pricing rules. It can deactivate its discount when the direct rate is already lower. This workflow changes direct offers, not every OTA rate.
Do website bookings appear in the same PMS as OTA bookings?
Yes. Zotel brings direct bookings and supported OTA reservations into its PMS, where staff manage guest details, arrivals and departures.
Explore Zotel’s PMSCan Zotel follow up when a guest starts a booking but does not finish?
Yes, for eligible incomplete booking records when recovery messaging is enabled for the property. The workflow uses the contact details captured during booking and a configured message template. It does not contact every anonymous website visitor, and sending a reminder does not guarantee a completed booking. Activation and messaging charges depend on setup.
What costs should I consider beyond the subscription?
Check the selected plan’s inclusions, payment-processing fees, messaging usage and any paid Hotel Ads budget. These depend on your property’s setup; the pricing page explains the plan options.
